What is App Store Optimization (ASO) ?

App Store Optimization (ASO) refers to improving an app's visibility and user appeal in the google app store or apple app store and increasing app conversion rates to get more downloads. The most popular app stores are App Store for iOS apps and Google Play Store for Android apps.

In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). To optimize for high CTR, you must convince people to click on your app store listing once they find it. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings.

In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores.

Why is app store optimization important for app growth?